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Strategic Communication (in English) [ LLSMS2006 ]


5.0 crédits ECTS  30.0 h   2q 

Teacher(s) François Jacques ;
Language English
Place
of the course
Louvain-la-Neuve
Main themes Themes : reativity, setting up a multicanal strategy (mass medias, e-communication, evenemential, public relations, …), budget setting, effectiveness measurement.
Aims Aim is to give a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context .
Content " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work
Other information Prerequisites Basic Marketing Evaluation : Examination (French or English) Support : Textbook recommended and slides & cases provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Internationalisation - international content - international case study Corporate features - case study
Cycle et année
d'étude
> Master [120] in Management
> Master [120] in Management
> Master [120] in Business engineering
> Master [120] in Business Engineering
Faculty or entity
in charge
> CLSM


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