Communication publique [ LCOMU2617 ]
5.0 crédits ECTS
30.0 h
| Teacher(s) |
Alsteens Olivier ;
Libaert Thierry ;
Moisse Jacques ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Aims |
|
| Evaluation methods |
: group work (continuous control) and individual final exam
|
| Content |
-
Definition and history of public communication,
-
Supra-national public communication: European Union, international organisms (UN, WTO, OCDE, ...),
-
Public communication of the State and national institutions,
-
Communication of territorial entities (regions, cities),
-
Objectives, issues and constraints of public communication,
-
Study case. Witness of a professional,
-
Messages, forms and tools of public communication.
|
| Bibliography |
bibliography, Webography, presentation of communication campaigns produced by public organisms.
|
Cycle et année
d'étude |
> Master [60] in Information and Communication
> Master [120] in Information and Communication
> Master [120] in Information and Communication
|
Faculty or entity
in charge |
> COMU
|
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|
