| Teacher(s) |
Libaert Thierry ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
To understand and analyse the various strategic communications models proposed and applied by organisations in changing contexts.
|
| Aims |
By the end of the course, students will have acquired the skills to:
> understand and interpret the various developments that have occurred in the field of the strategic communications of organisations;
> define and understand the various operational models of the main kinds of strategic communications of organisations;
> distinguish between institutional image and institutional identity, and know the main analytical components and methods;
> know the various stages in the development of institutional communications campaigns and strategic communications plans;
> interpret various institutional communications messages in the light of the strategies put in place, and of the key elements that make them up (signs analysis).
|
| Content |
Examination of the main operation models, and analysis of issues relating to the following range of types:
> events-based communication;
> communications campaigns;
> systems of visual identity;
> crisis communication;
> managerial communication;
> internal communication and recruitment communication;
> financial communication;
> cultural communication;
> lobbying and public affairs;
> other communications strategies and mixed strategies
|
| Other information |
None, but a knowledge of semiology would be a distinct advantage.
Tests and an oral examination.
Portfolio of reading, and case analysis during the course.
A range of organisational strategic communications will be presented during the course with audio-visual support.
|
Cycle et année
d'étude |
> Master [60] in Information and Communication
> Master [120] in Information and Communication
> Master [120] in Multilingual Communication
> Master [120] in Information and Communication
> Master [120] in Modern Languages and Literatures : German, Dutch and English
> Master [120] in Modern Languages and Literatures : General
> Master [120] in Ancient Languages and Literatures: Classics
> Master [120] in French and Romance Languages and Literatures : General
> Master [120] in Ancient and Modern Languages and Literatures
> Master [120] in Ancient Languages and Literatures: Oriental Studies
|
Faculty or entity
in charge |
> COMU
|
