Business to Business marketing (in French) [ LLSMS2004 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Malaval Philippe ;
|
| Language |
English
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Themes
B2B specificities, Buying, Industrial Segmentation, Projects and public market, Industrial product management, innovation management, Price, Industrial marketing, Branding and loyalty management
|
| Aims |
To adapt marketing reasoning to B2B specificities.
To develop marketer's competencies (analysis, decision and action) in a professional market
|
| Content |
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Exercices/PT
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended (Malaval, B2B Mkt) and slides provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- conference
- case study
- corporate guest
- company visit
|
Cycle et année
d'étude |
> Master 120 of arts in Business engineering
> Master [120] in Management
> Master 120 in Management
> Master [120] in Business Engineering
|
Faculty or entity
in charge |
> CLSM
|
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