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Communication publique [ LCOMU2617 ]


5.0 crédits ECTS  30.0 h  

Teacher(s) Moisse Jacques ; Catellani Andrea ; Libaert Thierry ;
Language French
Place
of the course		 Louvain-la-Neuve
Aims
Evaluation methods

: group work (continuous control) and individual final exam
Content
  • Definition and history of public communication,
  • Supra-national public communication: European Union, international organisms (UN, WTO, OCDE, ...),
  • Public communication of the State and national institutions,
  • Communication of territorial entities (regions, cities),
  • Objectives, issues and constraints of public communication,
  • Study case. Witness of a professional,
  • Messages, forms and tools of public communication.
Bibliography

bibliography, Webography, presentation of communication campaigns produced by public organisms.
Cycle et année
d'étude		 > Master [120] in Information and Communication
> Master [60] in Information and Communication
Faculty or entity
in charge		 > COMU


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