Retail management & e-commerce [ NELMA2411 ]
5.0 crédits ECTS
30.0 h
2q
| Language |
English
|
Place
of the course |
Namur
|
| Prerequisites |
An introductory course in marketing
|
| Aims |
Retail management & e-commerce aims at providing students with an understanding of the principles and practices of retail management, that is appreciate the complexity of retail problems, raise awareness about the retail industry, retail strategies and tactical issues such as store location, merchandise management, price and promotions, etc. It also aims at sharing the excitement and challenges in the retail industry, in particular the new retail formats and channels such as the Internet.
The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
|
| Evaluation methods |
Two-part written exam
- theory : concepts and methods
- implementation : quantitative exercise and/or small case study
|
| Teaching methods |
The course is taught by a university faculty (half of the sessions) as well as by practitioners (the other half). Past years, students had the opportunity to listen to and discuss with Eric Mestdagh (CEO of Mestdagh/Champion Group), Vincent Carton (Key Account Manager, UNILEVER), Claude Annet (Head of the loyalty program, Mestdagh/Champion Group), Jean-Luc Storme (Director Real Estate and Expansion, Cora group).
The course alternates traditional classes (learning), research article discussions (discerning), exercises and case studies (personal thinking). Interactions between the students and the various teachers is emphasized.
SELECTED REFERENCES
- Levy, M. & Weitz, B.A. (2003). Retailing Management. 5th ed., Boston, MA: Irwin McGraw-Hill.
- Cliquet, G., Fady, A., & Basset, G. (2002). Management de la Distribution. Paris: Dunod.
- Dunne, P.M., Lusch, R.F, & Griffith, D.A. (2002). Retailing. 4th ed., Orlando, FL: Harcourt.
- Kornum, N., & Bjerre, M. (2005). Grocery E-commerce: Consumer Behaviour and Business Strategies, EE Publishing, Northampton, MA, USA.
|
| Bibliography |
This course deals not only with traditional retailing issues but also with nontraditional retail management in the context of new information technology (e.g., web-based, emailing). The topics covered are strategic aspects of retail management, channel formats, selection and management, consumer behaviour in a retail setting, consumer loyalty and relationship management (CRM), consumer patronage behaviour and location issues, assortment management, and pricing and promotion issues. This course also emphasizes the similarities and differences between the traditional perspective of retail management (brick-and-mortar) and the related web-based retailing (e-tailing) issues.
|
| Other information |
Table des matières
- Introduction to retail management
- Channels of distribution: theoretical aspects and case study
- The retail industry: from Belgium to the World ...
- New trends in retailing: E-shopper and E-tailing
- Customer loyalty and relationship management
- Store/website image, loyalty and patronage management
- Location issues: from location strategies to site selection analysis
- Planning merchandise assortments and branding strategies
- Pricing merchandise and promotions: the manufacturer-retailer relationship
- Pricing merchandise and promotions: promotional tools
- Store layout, design and atmosphere
|
Cycle et année
d'étude |
> Master 120 of arts in Business engineering
> Master [120] in Management
> Master in Management, Teaching Focus
> Master [120] in Business engineering, professional focus
> Master [120] in Management, Professional Focus
|
Faculty or entity
in charge |
> EAFN
|
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