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Business to Business marketing [ LLSMS2004 ]


5.0 crédits ECTS  30.0 h   2q 

Language English
Place
of the course
Louvain-la-Neuve
Main themes Themes B2B specificities, Buying, Industrial Segmentation, Projects and public market, Industrial product management, innovation management, Price, Industrial marketing, Branding and loyalty management
Aims To adapt marketing reasoning to B2B specificities. To develop marketer's competencies (analysis, decision and action) in a professional market
Content " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures - Exercices/PT At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work
Other information Prerequisites Basic Marketing Evaluation : Case studies preparation (group and/or individual) Support : Textbook recommended (Malaval, B2B Mkt) and slides provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Internationalisation - international content - international case study Corporate features - conference - case study - corporate guest - company visit
Cycle et année
d'étude
> Master [120] in Management
> Master 120 of arts in Business engineering
Faculty or entity
in charge
> CLSM


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