Analysis of the channels of communication for political messages on television; respective roles of verbal information (spoken messages, written texts) and non-verbal information (vocal and visual, facial and/or gestural signals).
Analysis of the cultural differences in political communication which can lead to national preferences (ethnocentrism).
Explanation of political mass appeal through psychophysiological processes of emotional contagion.
Aims
To demonstrate the contribution of experimental psychology in the social perception of contemporary politicians.
To analyse the verbal and non-verbal communication signals which define political charisma and its influence on the electorate.
Content
Analysis of the channels of communication for political messages on television; respective roles of verbal information (spoken messages, written texts) and non-verbal information (vocal and visual, facial and/or gestural signals).
Analysis of the cultural differences in political communication which can lead to national preferences (ethnocentrism).
Explanation of political mass appeal through psychophysiological processes of emotional contagion.
Other information
Lectures with interactive periods
Support : reading folder (summaries of experimental research, political psychology texts).
Assessment : assignment on a topic selected by students requiring individual documentary research.