Advanced Marketing [ LLSMS2102 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Swaen Valérie ;
|
| Language |
English
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Students will apply the concepts of marketing audit, segmentation and positioning. They will translate these strategic choices in the development of the marketing mix. Cases studies as well as a computer game will be proposed to the students.
|
| Aims |
The objective of this course is to get a deep understanding of the strategic and operational marketing concepts covered in the first basic marketing course. Students will have to apply these different concepts in the development of business cases in varied market sectors. They will be able at the end of the course to develop on their own a full strategic and operational marketing plan of a brand.
|
| Content |
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
X Lectures
X Exercices/PT
X Problem based learning
X role playing/simulation
At home activities
X Readings to prepare the lecture
X Exercices to prepare the lecture
X Paper work
X Students presentation
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Examination and team presentation
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Corporate features
X conference
X case study
X corporate guest
Techniques and tools for teaching and learning
X IT tools
X simulation
|
Cycle et année
d'étude |
> Master [120] in Management
> Master of arts in Business engineering
|
Faculty or entity
in charge |
> CLSM
|
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