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Advanced research methods in Marketing [ LLSMS2005 ]


5.0 crédits ECTS  30.0 h   2q 

Teacher(s) Kestemont Marie-Paule ;
Language French
Place
of the course
Louvain-la-Neuve
Main themes Design a study, final presentation Themes : Analyse discriminante, analyse factorielle, analyse typologique, analyse multidimensionnelle des similarités, analyse conjointe
Aims Drive a full market study including multivariate techniques and advanced methods.
Content Summary, content and methods " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures - Micro-teaching (partly presented by students) - Exercices/PT - Project based learning - other: survey At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work - Students presentation
Other information Prerequisites Basic Marketing, Market Research n°1 (LSMS2000) Evaluation : Case studies preparation (group and/or individual) Support : Textbook recommended and slides & cases provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Internationalisation - international content - international case study Corporate features - case study - other : survey Techniques and tools for teaching and learning - IT tools - modelling - quantitative methods - qualitative methods - mathematics - other : statistics
Cycle et année
d'étude
> Master [120] in Management
> Master of arts in Business engineering
> Master [120] in Statistics: General
Faculty or entity
in charge
> CLSM


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