Etudes et modèles de marché [ LLSMS2000 ]
5.0 crédits ECTS
30.0 h
1q
| Teacher(s) |
Kestemont Marie-Paule ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Present the sequence of interrelated stages of the market research process. (this involves the diagnosis of information needs, the gathering of reliable data and their analysis in order to help marketing to sake sound decisions.
Themes
Designing the market study, exploratory research, descriptive research (including bi-variate methods) introduction to causal research
|
| Aims |
At the end of the class, students must be able to design, to carry out and to interpret in a rational and critical manner a market study based on qualitative and mainly quantitative surveys.
|
| Content |
Summary
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Exercices/PT
At home activities
- Paper work
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Class participation and oral examination (in French or English)
Support : Textbook recommended and slides provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- conference
- case study
Techniques and tools for teaching and learning
- IT tools
- quantitative methods
- qualitative methods
- other : statistics
Techniques
- outils informatiques
- méthodes quantitatives
- méthodes qualitatives
- autre : statistiques
|
Cycle et année
d'étude |
> Master of arts in Business engineering
> Master [120] in Management
> Master [120] in Statistics: General
|
Faculty or entity
in charge |
> CLSM
|
<<< Page précédente
