Intervention en entreprise [ NELMC2490 ]
5.0 crédits ECTS
0 h + 30.0 h
1q
| Language |
French
|
Place
of the course |
Namur
|
| Prerequisites |
Bachelor in management science or in business engineering, or equivalent.
|
| Aims |
Students establish a strategic analysis of a company chosen by them and formulate proposals for improvement.
The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
|
| Evaluation methods |
The final grade is made up as follows:
- preliminary report: 20% of final grade (group grade);
- final report: 50% of final grade (group grade);
- oral presentation of the conclusions of the report: 30% of final grade (individual grade).
|
| Teaching methods |
Student work, supported by the coordinating academic.
|
| Content |
Saloner, G., Shepard, A. and Podolny, J., Strategic management, Wiley, New York, 2009
Kim, W.C., and Mauborgne, R., Stratégie Océan Bleu: Comment créer de nouveaux espaces stratégiques, Village Mondial, Pearson Education France, 2005
|
| Bibliography |
Students examine those aspects of the company's management which could be improved: marketing, production, organization, logistics, finance, IT, etc. Students choose a topic which they consider as particularly relevant for an in depth analysis and for which they will formulate their proposals for improvement.
Students work in groups of 3 or 4.
The analysis is based on a classical SWOT approach (as defined in course EMSG M103 Business strategy):
- Internal analysis: Strengths/Weaknesses
- external analysis: Opportunities/threats
|
Cycle et année
d'étude |
> Master [120] in Management
> Master [120] in Management, Professional Focus
> Master in Management
> Master [60] in Management
> Master in Management, Teaching Focus
|
Faculty or entity
in charge |
> EAFN
|
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