International Marketing Management [ LLSMS2109 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Schuiling Isabelle ;
|
| Language |
English
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
This course will cover the following topics : move from international marketing to global marketing, analysis of international marketing opportunities, international and gloabl segmentation and positioning, international branding strategies, different steps of international development
|
| Aims |
The objective of this course is to tackle the strategic marketing issues that are facing local and international firms when they market their brands internationally.
The course will help the students to 1) understand the implications of the move from international marketing to global marketing; 2) review the different international marketing strategies selected by companies when marketing their brands internationally; 3) learn how to develop a successful international marketing program. This includes deciding the right branding, product, prices, distribution and communication plans.
|
| Content |
Content
See scope of activity
Methods
In-class activities
X0 Lectures
X0 Interactive seminar
X0 Problem based learning
X0 Project based learning
At home activities
X0 Readings to prepare the lecture
X0 Paper work
X0 Students presentation
|
| Other information |
Prerequisites (ideally in terms of competiencies) Basic marketing course
Evaluation : Class participation, case studies
Support : Slides provided through icampus
References : Provided during the class
Internationalisation
X0 CEMS course
X0 international content (does the course tackle international issues related to the course content ?)
X0 international guests
X0 international case study
Corporate features
X0 conference
X0 case study
X0 corporate guest
Skills
X0 presentation skills
X0 writing skills
X0 team work
X0 problem solving
X0 decision making
X0 time management
X0 project management
X0 multicultural work
|
Cycle et année
d'étude |
> Master of arts in Business engineering
> Master [120] in Management
|
Faculty or entity
in charge |
> CLSM
|
<<< Page précédente
