E-Marketing (in English) [ LLSMS2007 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Jeandrain Anne-Cécile ;
|
| Language |
English
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Specific behavior on Internet, Communities and viral marketing, e-business strategies, Internet market research, market places, e-Pricing, e-Advertising
|
| Aims |
Include the Internet factor in a marketing process.
|
| Content |
Summary, content and methods
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
X Lectures
X Exercices/PT
At home activities
X Readings to prepare the lecture
X Exercices to prepare the lecture
X E-learning
X Paper work
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
X international content
X international case study
Corporate features
X case study
|
Cycle et année
d'étude |
> Master [120] in Management
> Master of arts in Business engineering
|
Faculty or entity
in charge |
> CLSM
|
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