Advanced research methods in Marketing [ LLSMS2005 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Kestemont Marie-Paule ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Design a study, final presentation
Themes :
Analyse discriminante, analyse factorielle, analyse typologique, analyse multidimensionnelle des similarités, analyse conjointe
|
| Aims |
Drive a full market study including multivariate techniques and advanced methods.
|
| Content |
Summary, content and methods
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Micro-teaching (partly presented by students)
- Exercices/PT
- Project based learning
- other: survey
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
- Students presentation
|
| Other information |
Prerequisites Basic Marketing, Market Research n°1 (LSMS2000)
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- case study
- other : survey
Techniques and tools for teaching and learning
- IT tools
- modelling
- quantitative methods
- qualitative methods
- mathematics
- other : statistics
|
Cycle et année
d'étude |
> Master [120] in Management
> Master of arts in Business engineering
> Master [120] in Statistics: General
|
Faculty or entity
in charge |
> CLSM
|
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