At the end of the course, students should be able to read and identify the principle discursive and terminology characteristics in specialized economic and commercial texts in French. They should also have a firm grasp of the different types of communication which may be used support these kinds of texts.
Main themes
The course consists of a detailed analysis of linguistics features (grammatical, lexical), discursive (stylistic, generic) and communicational (links with the situation of communication) which distinguishes specialized texts in the economic/commercial sector from other registers in French. The course also aims to significantly increase the student's specialized vocabulary allowing him to easily deal with any text in this domain.
Content and teaching methods
The course is based on a detailed description of the commercial and economic French using original texts. Students will develop their knowledge about the business world by studying economic and commercial terminology in articles from newspapers. Students will also analyze the discourse of several companies in various types of texts : company brochures, direct marketing letters, job announcements and company Web pages. Written communication specialists could be invited according to the topics. Online exercices, Internet research and group work will allow students to increase their specialized vocabulary and enable them to easily understand any text in this domain.
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Methodology : distance learning. The course will be based on computer-mediated instruction, utilizing the iCampus platform.
Prerequisite : B2 level of reading and B1+ level in listening (Common European Framework of Reference)
Evaluation : during the semester evaluation (written exercices, participation to the online training), and final written examination.