UCL - Advanced Strategic Management

[LSMS2103]

[30h] 5 credits

Teacher(s): Eric Cornuel

Language: English

Level: Second

Aims
Main themes
Content and teaching methods
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

Aims

The objective of this course is to review the main concepts, methods and tools which are used in the strategy formulation and implementation process, identify the business situations in which they can be applied most effectively, as well as understand the limitations of the various approaches.

Main themes

- international alliances, joint venture & acquisitions,
- implementing international strategy: structure, processes and people,
- Opportunities and risks in international markets.

Content and teaching methods

Summary
Business and Corporate Strategy, Competitive Advantage Development, Business Portfolio Management
The Organisation and its Internal Resources as factors of Competitive Advantage
Management in the European companies
Cooperative Strategies: Collaborations, Alliances and Joint-Venture.

The course is mainly organized on the basis of formal lectures and case discussions.

Methods
In-class activities
1 Lectures
1 Interactive seminar

At home activities
1 Readings to prepare the lecture
1 Students presentation

Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

Prerequisites (ideally in terms of competiencies) introductory course in European economics.

Evaluation :

Support :

References :

Internationalisation
1 international content (does the course tackle international issues related to the course content ?)

Skills
1 presentation skills
1 team work

Techniques and tools for teaching and learning
1 Internet work