The aim of the course is to learn methods to identify and analyze market opportunities, as well as strategic management tools for start-ups and SMEs.
Main themes
Opportunity detection and strategic management of start-ups and SMEs
Content and teaching methods
This strategic management course will concentrate on the specificities of start-ups and young SMEs. It will combine lectures with confrences and case studies. Evaluation will be based on class participation, oral presentations and group works.
Content
Among other topics, the course will cover:
- Entrepreneurship and strategy
- Opportunity identification
- Environmental competitive analysis for start-ups and SMEs
- Strategy formulation in start-ups and SMEs
- Strategic planning
- Strategic control
- Strategic change
Methods
In-class activities
1 Lectures
1 Interactive seminar
1 Problem based learning
1 role playing/simulation
At home activities
1 Readings to prepare the lecture
1 Paper work
1 Students presentation
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Prerequisites (ideally in terms of competiencies)
Evaluation : Class participation, oral presentations and group works
Support : Provided through icampus
References : Provided during the class
Internationalisation
1 international case study
Corporate features
1 conference
1 case study
1 corporate game
Skills
1 presentation skills
1 writing skills
1 team work
1 problem solving
1 decision making
Techniques and tools for teaching and learning
1 simulation
1 quantitative methods
1 qualitative methods