To give young non executive graduates the opportunity to learn how to cope with general strategic managerial problems
Main themes
As a top management function, business policy offers a comprehensive framework for the organization in a global economic and social prospect. It integrates management functions in a cohesive frame and enables an organization to reach its long run success through the development of a sound strategic capacity. Interdependence of the strategic, cultural and structural dimensions of the business policy. Specific topics offer opportunities to reflect on the top management function through the means of recent concepts, methods and tools in the field of business policy.
Content and teaching methods
Content
The case for innovation
Innovation concepts
Case studies
Innovation financing
Innovation management processes
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Evaluation : Class participation and oral examination, in French or English