The objective of this course is to review the main concepts, methods and tools which are used in the strategy formulation and implementation process, identify the business situations in which they can be applied most effectively, as well as understand the limitations of the various approaches.
Main themes
- international alliances, joint venture & acquisitions,
- implementing international strategy: structure, processes and people,
- Opportunities and risks in emerging markets.
Content and teaching methods
Business and Corporate Strategy, Competitive Advantage Development, Business Portfolio Management
The Organisation and its Internal Resources as factors of Competitive Advantage
Management in the "New Europe"
Cooperative Strategies: Collaborations, Alliances and Joint-Venture.
The course is mainly organized on the basis of formal lectures and case discussions.