Management of companies in the world of sport and physical activity (stage and report stage)
[IEPR2293]
[60h] 16 credits
Teacher(s): Marc Louis
Language: French
Level: Second
Aims
to teach student to develop his ability for decision-making process (on individual and collective level) through gathering and the analysing relevant information and selecting the most satisfactory options;
to carry out a competing analysis in various fields of the physical activity industry;
to evaluate the competitive advantage (competition analysis);
to establish analyses of costs. To understand the concepts of differentiation and segmentation of target markets; to lead a business and its development.
+ training course and report to enable student to improve his communication skills, by giving the opportunity to present an effective argument, (both orally and in writing) about a particular business sector).
Main themes
Attractiveness analysis
Analysis of users' behaviour;
Organization of general accounting;
Segmentation and selection of target markets, choice of development of services (inventory and demand forecasting);
+ practical training (75 hours) and report
Content and teaching methods
This course focuses on contemporary sport issues (facility and project development) showing the growing importance of working on a project basis.
The course is structured around the characteristics of products/services and processes in a short, medium and long term planning of activities.
The teaching methods adopted vary according to subject matter, and involve a combination of lectures, readings (preparatory or accompanying), analyses of concrete situations using simple examples and case studies.
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Support : Books
Supervision : titular