The course's objective is to :
- help the students to understand the key aspects of a new venture creation process through courses and conferences
- learn the business plan methodology
- apply these concepts to the students' final thesis in entrepreneurship.
Main themes
Conception of a business plan and main steps of a new venture creation
Content and teaching methods
The method will be based on lectures and conferences about the business plan, as well as on interactive sessions devoted the students' final thesis. Evaluation will be based on class participation, periodical reports and a final presentation of the methodology used within the students business plans.
Content
The first part of the course will focus on :
- Market study
- Marketing plan
- Operations plan
- HR planning
- Legal planning
- Loans and firm creation
- Business angels
- Venture capital
- Financial plan
The second part of the course will be devoted to the analysis of the students' projects. Each group will present its project and its stage of completion. These presentations will be the object of class discussions. Students will have to turn in periodical written report centered on the encountered problems and on the way these have been solved.