To design, produce and evaluate educationally oriented media discourses and messages (awareness-raising, prevention, clarification and training).
Main themes
- To complete students training in educational communication, and invite them to apply their theoretical and methodological understanding of the formation of knowledge mediation.
- To give students the skills to design an education document in professional conditions by applying a systematic method.
- To situate the input of a communications expert in the design, management and evaluation of a message or an educational discourse and relationships with the other professionals involved in the project.
- To enable students to experience a concrete intervention in an institution (e.g. an enterprise, an association or an administration) as communications specialists.
Content and teaching methods
Content
Methodology of the design and production of a hard-copy, audio-visual or multi-media educational document:
- making contact;
- analysing and defining the problem;
- identifying the problems communications components;
- the documents specifications;
- choosing educational strategies and studying the variables concerned;
- outlining and building the model;
- producing it;
- carrying out tests, and evaluating the effects.
Methodology
EXPOSÉS DIDACTIQUES, exercises in applying previously learned materials, and supervised group work: design and production of a discourse or document backing up an institutions educational aims.
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Assessment will focus mainly on how coherent the process of the documents design is.
Four criteria will be applied: the quality of the finished product, the application of theories relating to educational messages and discourses, the quality of project management, and a personal review of skills acquired.
Work on designing experimental research may be extended in a report.
Follow-up on the work extends throughout the year. Use of IT and audio-visual equipment.
Plenary sessions require a room equipped for audio-visual and IT projection.