- to familiarize students with the various theoretical trends relating to the question of attitude change and social influence.
Main themes
- concept of attitude : definitions and behaviour prediction
- attitude change : cognitive process, persuasion, affective process, from conditioning to familiarity, behavioural process, manipulation techniques
- social norms and roles : setting of norms, roles and status
- conformity and obedience : normative and informational dependencies, power and obedience
- resistance and innovation: rebellion, group polarization; minority influence
- weight of group memberships in attitude-change situations
Content and teaching methods
- to familiarize students with the various theoretical trends relating to the question of attitude change and social influence.
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)