The course aims to provide an overall view of the problems facing enterprises, and to introduce stu-dents to an analysis of enterprise strategies, and particularly to the basic logic of decisions.
Main themes
Les stratégies d'entreprise : choix et équilibre de l'organisation, politique de produit, système d'infor-mation, cohérence des objectifs, relations avec l'environnement économique.
Concepts essentiels de l'analyse des bilans et l'interprétation des informations financières de l'entre-prise.
Analyse de décisions et de leur logique tels que par exemple l'analyse des coûts et les décisions d'in-vestissement.
Content and teaching methods
Enterprise strategies: choice and balance of the organisation, product policy, in-formation system, consistency of objectives, and relations with the economic envi-ronment.
Key concepts of balance-sheet analysis, and the interpretation of company finan-cial information.
Analysis of decisions and of their logic (e.g. by an analysis of costs and invest-ment decisions).
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
This course forms part of a study programme that takes place in the evenings and on Saturday mornings.