UCL - E-Marketing

[LSMS2007]

[30h] 5 credits

This course is taught in the 2d semester.

Teacher(s): Olivier de Broqueville, Anne-Cécile Jeandrain

Language: English

Level: Second

Aims
Main themes
Content and teaching methods
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

Aims

Include the Internet factor in a marketing process.

Main themes

Specific behavior on Internet, Communities and viral marketing, e-business strategies, Internet market research, market places, e-Pricing, e-Advertising

Content and teaching methods

Summary, content and methods
" Summary and content " see " scope " above and " methods " see " methods " below

Content
See "scope" above

Methods
In-class activities
X Lectures
X Exercices/PT
At home activities
X Readings to prepare the lecture
X Exercices to prepare the lecture
X E-learning
X Paper work

Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

Prerequisites Basic Marketing
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -

Internationalisation
X international content
X international case study

Corporate features
X case study