Méthodes avancées de recherche marketing
[LSMS2005]
[30h] 5 credits
This course is taught in the 2d semester.
Teacher(s): Marie-Paule Kestemont
Language: French
Level: Second
Aims
Main themes
Themes :
Analyse discriminante, analyse factorielle, analyse typologique, analyse multidimensionnelle des similarités, analyse conjointe
Content and teaching methods
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Micro-teaching (partly presented by students)
- Exercices/PT
- Project based learning
- other: survey
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
- Students presentation
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- case study
- other : survey
Techniques and tools for teaching and learning
- IT tools
- modelling
- quantitative methods
- qualitative methods
- mathematics
- other : statistics