Business management in physical and sports activities
[IEPR2293]
[60h] 16 credits
This course is not taught in 2007-2008
Teacher(s):
Language: French
Level: Second
Aims
to teach student to develop his ability for decision-making process (on individual and collective level) through gathering and the analysing relevant information and selecting the most satisfactory options;
to carry out a competing analysis in various fields of the physical activity industry;
to evaluate the competitive advantage (competition analysis);
to establish analyses of costs. To understand the concepts of differentiation and segmentation of target markets; to lead a business and its development.
+ training course and report to enable student to improve his communication skills, by giving the opportunity to present an effective argument, (both orally and in writing) about a particular business sector).
Main themes
Attractiveness analysis
Analysis of users' behaviour;
Organization of general accounting;
Segmentation and selection of target markets, choice of development of services (inventory and demand forecasting);
+ practical training (75 hours) and report
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Support : Books
Supervision : titular