UCL - Communication interne

[COMU2610]

[30h] 5 credits

This course is taught in the 2d semester.

Teacher(s): THIERRY BOUCKAERT

Language: French

Level: Second

Aims
Main themes
Content and teaching methods

Aims

At the end of this course, the student will be able of:
- to include/understand the role and the place of the communication within the organizations;
- to discern phenomena and practical of internal communication;
- to identify the principal tools and techniques of internal communication and to include/understand their logic;
- to discern the various methods of analysis from the internal communication;
- to understand the ethical aspects related to the internal communication

Main themes

This course will show the principal stakes of the communication interns, by focusing its aiming on the various parameters influencing the culture of the organizations, the organisational image and their identity.

Content and teaching methods

With regard to the policies of internal communication, it will examine more particularly:
- aims in view;
- various organized circuits of internal communication
- various means implemented;
- methods of analysis and audits. The problems of the organisational change will be approached, just as the set of themes of the tensions existing in an organization between the internal partners: personnel, directions, trade unions, etc
Temporal and geographical comparisons will be approached: journalism of company to the integrated communication.