UCL - Méthodes de diagnostic et d'évaluation de communication d'organisation

[COMU2350]

[30h + 15h] 5 credits

This course is taught in the 1st & 2d semester.

Teacher(s): Thierry Libaert

Language: French

Level: Second

Aims
Main themes
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

Aims

At the end of the course, the student will have the capacity of:
- to include/understand logics of audit and to develop adequate measuring instruments of the state of the internal and external communication of the organizations;
- to analyze the existing barometers of image and to undertake studies of images
- to carry out plans of evaluation of the actions and communication campaigns carried out by the organizations
- to evaluate the optimal conditions of use of the measuring instruments

Main themes

The course initiates the students with the practice and the theory concerning the specific methodological tools of the communication of organization, by looking further into the organisational dimension of the techniques and methods of communication; more particularly in the sector:
1) of the audits of communication, especially turned towards the functions and flow of communication, modes of communication and organisational images;
2) of opinion polls and of market research;
3) of analysis of the components of the organisationelle identity and the organisational culture;
4) of methods of measurement of audience and of approach of the public ones.
Moreover, it allows comparative examination of the various methods evaluation of the actors and policies in communication.
A detailed attention is paid to the ethical questions (respect of the people, certificability of the data collected, etc)

Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

To have a good knowledge of the methods in social ssciences and sciences of the communication.

Regular test on the matter. Examination
Wallet of texts