Public relations
[COMU2300]
[30h] 5 credits
This course is taught in the 1st & 2d semester.
Teacher(s): Axel Gryspeerdt
Language: French
Level: Second
Aims
understand and interpret the key developments in theories and practices of public relations, and the various current models of public relations;
interpret public relations situations in terms of transaction rites, and to analyse the systems of interactions that characterise the social exchange put in place by participants in various situations or manifestations of public relations;
ask themselves ethical questions about public relations behaviour;
analyse the components of the identity of organisations communicated by them to a range of populations;
differentiate between the main kinds of approach to the notion of population (in public relations).
Main themes
Content and teaching methods
A review of various (e.g. general and particular) theories of public relations (e.g. the notion of population).
An analysis of existing interactions between the various social actors involved in public relations situations (e.g. anniversaries, factory visits, previews, press relations, the publication of annual reports and workplace magazines, and presentation folders).
An analysis of the identity communication of organisations; the various expressions of these organisations and the nature of the phenomenon.
The development and geographical comparison of public relations practices.
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Assessment: Regular tests on the subject, and an oral examination.
Support: A portfolio of texts.
Additionally: A range of public relations and organisational situations will be analysed during the course with audio-visual support.