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Consumer's behaviour (in French) [ LLSMS2001 ]


5.0 crédits ECTS  30.0 h   1q 

Teacher(s) Pleyers Gordy ; Swaen Valérie ;
Language French
Place
of the course
Louvain-la-Neuve
Main themes This seminar has three principal objectives: (1) providing students with useful theoretical basis to understand consumer buying behaviour; (2) detailing the different factors that could have an influence on consumer behaviour; (3) developing students' ability to apply concepts and theories in real marketing situations. Themes : (1) Analysis of the big principles of consumer behavior and of the different stages in the consumer decision and consumption process (pre-purchase, purchase, post-purchase processes), (2) Analysis of the different types of decision processes, (3) Analysis of the determinants of and influences on consumer behavior : individual factors, environmental influences and psychological processes.
Aims At the end of the class, students should be able to analyse complex consumer behaviour by taking into account the different types of factors that influence it: individual factors, environmental influences, and psychological processes. This students' ability to analyse consumer behaviour will help students develop marketing strategies and programmes adapted to the targeted public.
Content Summary " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures - Exercices/PT At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work
Other information Prerequisites Basic Marketing Evaluation : Case studies preparation (group and/or individual) Support : Textbook recommended and slides and cases provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Internationalisation - international content - international case study Corporate features - case study Techniques and tools for teaching and learning - qualitative methods Techniques - méthodes qualitatives
Cycle et année
d'étude
> Master [120] in Business engineering
> Master [120] in Management
> Master [120] in Management
> Master [120] in Business Engineering
Faculty or entity
in charge
> CLSM


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