- To provide an overview on firm from the point of view of general management, taking into account various functions.
- To introduce to basic principles of strategic management, included in an economic, social and politic context.
- To analyse implication on the design and developpement of the information system of the industry.
Main themes
- Point of view of general management: integrated view of various functions in the industry which should all converge to realisation of strategic goals.
- Introduction of basic principles of strategic management:
* tools for auditiong organisation/environment fit SWOT, ect.;
* analysis models of competition;
* Porter's general strategy models;
- Organisation models
- Roles of computerization in the implementation of the strategy; opportunity analysis;
- Definition of the information system needed to implement the stategy and adaptation of organisation structures: information management, procedure definition and workflow.
- Engineering and re-engineering of working procedures including an information system.