The course's objective is to :
-understand the business plan methodology
-apply these concepts to the students' thesis.
Main themes
The first part of the course will focus on :
-Information gathering
-Market study
-Marketing plan
-Operations plan
-HR planning
-Legal planning
-Financial plan
The second part of the course will be devoted to the analysis of the students' projects. Each group will present its project and its stage of completion. These presentations will be the object of class discussions. Students will have to turn in periodical written report centered on the encountered problems and on the way these have been solved.
Content and teaching methods
The first part of the course will focus on :
-Information gathering
-Market study
-Marketing plan
-Operations plan
-HR planning
-Legal planning
-Financial plan
The second part of the course will be devoted to the analysis of the students' projects. Each group will present its project and its stage of completion. These presentations will be the object of class discussions. Students will have to turn in periodical written report centered on the encountered problems and on the way these have been solved.
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)